Why Your Business Should Be on Facebook

By Brooke Tajer on
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FacebookIf your business isn’t on Facebook, you could be missing out on a huge opportunity to reach potential customers and grow your business. Creating a Facebook page for your business is not only free, but it’s easy to do and you can update it with minimal time commitment.

According to Discover, Facebook can help you:

  • Build your brand and tell your company’s unique story.
  • Share important news.
  • Gather customer feedback on products or services.
  • Reach new customers.
  • Respond to people quickly and in a personal way – building a relationship with your customer base.
  • Build an online community of fans of your business.

Once you’ve created your business page, be sure to update it on a regular basis. An active page with photos, videos, relevant links and special deals or promotions helps to ensure that you connect your business with potential customers on a constant basis. Facebook also has some really neat tools that can help you track page activity, view page insights and respond to personal messages.

To help you grow your Facebook fans, be sure to add a “Like us on Facebook” button to your business’s website, and post signs at your business encouraging customers to visit the page. Facebook is your place to show the world what your business is about – take advantage and make the most of this free marketing platform.