Engaging with fans and followers on social media is great, but it's also necessary to have a social media policy in place to take the guess work out of dealing with sticky situations as they arise. How will you deal with negative comments? What is expected from your employees on social media? These are just some of the questions you should be asking when developing a social media policy. This article from Small Business Bonfire gives a few specific details to consider when creating a social media policy for your business.
A couple components to be sure to include in a social media policy are employee conduct and customer engagement.
Employee Conduct: If you don't make your expectations clear about how you want your employees to act, then you're setting yourself up to have uncomfortable conversations down the road. Make the rules clear in the social media policy so employees won't have to wonder what is acceptable.
Customer Engagement: You want followers and fans to interact with your brand online, but you'll also need to put a strategy in place as to how to respond to them. Whether they post positive or negative comments, you need to be consistent with how you reply and a social media policy will help you accomplish that.
Check out the full article from Small Business Bonfire here.