The Three Keys to Growing Your Small Business

By Brooke Tajer on
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 In order for your business to thrive, take the time to ponder these key facts that play an important role in helping your small business grow.

Organization. It may seem like a minor matter, but lack of organization is one of the most detrimental impediments for a small business. Without a solid, organized structure, your business is susceptible to stumbling. Do you have a list of all the expected functions of your business? Do you know who is in charge of what? Do you even know who all of your employees are and why you hired them? Organization is needed to ensure that nothing is left to chance and that nothing falls through the cracks. Set aside some time to thoroughly examine your business and the way it operates. Observe the inner workings of your company. Make note of certain procedures that would increase efficiency and take the needed steps to enforce them. Make sure to keep ahead on your paperwork, as well. Lost receipts and invoices lead to loss of income and customers. The more orderly your business, the better handle you will have on it.

Viewpoints. There are many aspects to your business; the customers, the products, the employees, the capital, the environmental effect, the media, your personal mission goals for your company, and the list goes on and on. You need to view your business from all these angles at all times. Your business is like a web – everything is interconnected. You must be able to multitask and keep all the different sectors in mind while still viewing your business as a whole. You must think about the outcomes and anticipate reactions before executing your desired actions. Depending on the size of your business, you may need to consider bringing in extra minds to help you cover all the various viewpoints in your company. In order to grow, your business needs to be stable and healthy from all points.

Your Mission. What is your ultimate goal? Where would you like your business to be in years down the road? If you do not have a goal you are encouraging your staff to reach, your business will not have the thrust to grow. Or, on the other hand, if you have unrealistic expectations, your business will crumple while attempting to reach them. Think back to your first goal at the beginning of your business adventure; have you attained your hopes? Are you on a steady path to them? You may find yourself editing some aspects of your prior mission, or you might even be inspired to come up with an entire new one. Either way, you must take a step back and evaluate where you started, where you currently are, and where you would like to be. Once you have an attainable, inspirational goal, your business will work with you with rejuvenated zeal to achieve it.