Small Business Reads: The Referral Engine

By Brooke Tajer on

Wouldn't it be great if your customers did the majority of your marketing for you? It's not such a crazy idea. Word-of-mouth advertising is a powerful force and The Referral Engine: Teaching Your Business to Market Itself, authored by John Jantsch, offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Jantsch writes that the secret to generating referrals lies in understanding the "Customer Referral Cycle", or the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.

We're confident this is a concept every small business owner can get behind. Check out this book and turn your customers into advocates for your small business today!