Small Business Reads: The 24-Hour Customer

By Brooke Tajer on

Today's customers are short on time and it's never been more difficult to catch their attention, let alone hold it long enough to educate them on why your product or service is the best out there. The 24-Hour Customer by Adrian C. Ott explores the economics of time and attention and explains how companies can harness both of these in order to win customers in today's competitive landscape.

Based on extensive research and real-world results with market-leading companies, this book provides tools, such as "Time-Value Tradeoffs" and "Time-ographics", which pinpoint opportunities to increase revenue and gain market traction.

Be sure to check back in each Wednesday for a new book for small business owners to continuously learn new tricks and expand their skill sets!