Let's face it. Buyers have evolved and businesses need to work harder than ever to convince customers that their product or service is the best of the bunch. Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time, by Landy Chase, reveals the secret sauce to successful competitive selling and provides essential techniques to succeed in competitive selling environments.
It's a jungle out there. This book will arm business owners with the skills to adapt to their surroundings and take control of every opportunity an environment presents.