5 Mobile Marketing Research Insights & 5 Tips for Small Businesses

By Brooke Tajer on

Today, more than ever before, if you want to reach consumers, you need to dial up your mobile marketing efforts.

These lists come to you courtesy of Heidi Cohen.


1.) Mobile and tablet searches increased roughly 20 percent from March 2012 to December 2012.

2.) Consumers use different devices for different purposes.

3.) Roughly 40 percent of respondents interact with local businesses on social media.

4.) Mobile search drives action, both online and offline.

5.) Mobile searches, both smartphone and tablet, are more likely to result
in a sale than computer based searches.


1.) Ensure your business information is accessible across platforms.

2.) Provide mapping ability where appropriate.

3.) Stake your claim on social media.

4.) Invest in mobile search.

5.) Be ready to close a sale whenever your prospect is ready.

For more details about these insights and tips, and to find out how you can optimize your mobile marketing efforts, click here.