A late Thanksgiving means a shorter shopping season, but what does this mean for small businesses? They've got to make the most of this shortened shopping period by targeting their marketing efforts. Special attention must be paid to pricing strategies, customer service and online reviews as these are some of the most influential factors that play into customers' purchasing decisions. Small Business Trends also offers these five tips to boost holiday sales this season:
1.) Bundle, Bundle, Bundle: Group together complimentary products and services at special price points. Customers will feel like they are purchasing personalized gifts and saving money.
2.) Look Local: The biggest small business shopping day of the year is happening this week so be ready! Check out the Small Business Saturday website for some additional tips to capitalize on this super shopping day.
3.) Go Mobile: Customers are on the go constantly this time of the year and it's important that they can access your business anywhere. Make sure your marketing materials are mobile friendly so customers can get your message on all their devices.
4.) Try Texting: Invite customers to sign up to receive text message updates from your business. Don't spam your customers but send discounts and promo codes to entice them to make purchases at certain times.
5.) Send Reminders: There's no need to instigate holiday shopping madness but tiny reminders that customers have less time than usual to get there end of the year purchases out of the way can't hurt.
Click here to check out the full article from Small Business Trends and more tips to get the most out of your marketing efforts.