There are a plethora of social networks available to businesses today, so how do you know which ones to use to get the best return on time spent?
1. Use LinkedIn’s publishing platform
2. To help plan your content look at the trending content tool.
3. Comment on articles shared on LinkedIn to start an insightful conversation.
4. Use LinkedIn groups for networking.
5. Use the advanced search option to better target people and companies.
6. Take advantage of LinkedIn company pages.
7. Optimize your profile so you can turn profile views into leads.