Don't Let Social Media Get You Down

By Brooke Tajer on

For many small business owners, time is a precious commodity and the last thing you want to do at the end of a long day is figure out how to get the most out of a post on Facebook, Twitter or any other form of social media.

Today, we bring you some tips to make you business's social media pain-free and successful. These tips, courtesy of Scott's Local Business Corner, will help even the most begrudging social media adoptee find joy.

1.) Make a commitment to post regularly

If you want to really commit to social media success, the easiest way is to post every single day with sometime nice an easy - a post that says you are open for business. Yes, simply saying "We're open, can't wait to see you today" can help you make social media a part of your everyday routine.

2.) Promote your events, sales and specials

The second easiest post for business owners is simply letting your customers know about any events, sales or specials you are having at your business. According to this article sales are generally one of the most popular topics on social media. Creating a demand on social media, but letting customers know you are running out of a popular product, or having a one-time deal on something great, will help boost both your posts and your social presence.

3.) Use a schedule to stay organized and on track

Creating a schedule doesn't have to be fancy, you can use a simple spreadsheet or calendar to list your important upcoming events, sales and holidays. You can then plan posts around these topics and create themes to gain followers. A schedule will also help you come up with posts for days when you are feeling uninspired or too busy.

4.) Don't knock social media until you try it

In today's world, having a website for you small business simply isn't enough. In order to drive traffic to your site, and people to your store, it's important to have a social media presence. Think of social media as a way to engage with your customers and build relationships. The more you interact with your fans, the more money you are likely to make so don't be afraid to help your business reach its full potential.

For more great tips, visit Scott's Local Business Corner.