As a small business owner, well-written blogs about your business might be low on your priority list. To help you save time, and make the most of your blogs, we’re sharing a list of bad writing habits you should break, courtesy of Hubspot:
1. Don’t use more than one exclamation point. According to Hubspot, the more exclamation points you use at the end of a sentence, the weaker and less believable your point becomes. If you think you need an exclamation point, use only one.
2. Don’t write long paragraphs. When reading posts on the internet, most people simply skim the page. To help people get the most from your posts, write in short, concise sentences and only have 2-3 sentences per paragraph.
3. Avoid buzzwords. Buzzwords sound cool the first time you use them, but then they become too commonly used and get annoying. You should also avoid using slang words that are popular with younger crowds – you could be using them in the wrong context and end up hurting your brand.
4. Don’t ramble. Make your point in the first few sentences of your blog in order to get readers interested and keep them reading. Don’t include unnecessary information or stories.
5. Avoid vague language. Be clear about your topic. If your post is vague, people won’t understand your points. Here are some tips on how not to be vague, from Hubspot:
- Have a clear headline.
- Communicate one point per paragraph.
- Use short sentences and words.
- If you are having trouble communicating your concept clearly, spend more time researching it.
For more blogging tips, visit blog.hubspot.com.